August 9-15, 2020

Ubuntu In Motion 2020 Fundraising Tool Kit

Ubuntu In Motion – Helpful Tips For Bringing Your Community Together

Make it personal – authenticity is what inspires people to action. So, as you create your personal page and encourage friends and family to donate, take a few extra minutes to share a personal reason why providing an opportunity for a child to attend Camp Ubuntu is important to you.

If you are donating yourself, be sure to do it before emailing your community. Being the first donor leads by example and reinforces your commitment to supporting the families the Harold Robinson Foundation serves. To help get you started and make this process a little bit easier, we’ve created a social media toolkit for you. These can be used on Instagram, Facebook, and sent via email. Again, we encourage you to include a personal reason why raising money to support Camp Ubuntu is important to you as you use these great templates. And if you need additional inspiration, you can always email us at angela@haroldrobinsonfoundation.org Never underestimate the power of a personal email. While larger group emails will result in donations, do not underestimate the power of one-on-one connection. While it might take a bit more time up front, the time invested will result in more enthusiastic financial support from your community.

Offer a challenge. People love to support creative, entrepreneurial people who are willing to put in the work. So why not come up with a challenge for your supporters? Below we’ve shared a few ideas to spark your creative juices – we cannot wait to see what you come up with:

  • Donation Bingo using our social media toolkit template, complete with a special surprise award once your community has helped you complete the card.
  • For every $20 donation, you’ll do a 30 second plank.
  • Pledge to run one mile for every $50 donation.
  • Song-A-Thon/Bike-A-Thon. For every $25 donation, the donor can choose a song for you to sing (or lip-sync to) as you cycle your way to the finish line.
  • One burpee for every $10 donation.

Share. Constantly share your fundraising story, challenges, and links on your social media channels. As we all know, the squeaky wheel gets the grease. So we recommend you share your Ubuntu In Motion story on each platform (Facebook, Twitter, Instagram, and Snapchat) at least once a day. And don’t underestimate the power of Instagram and Facebook stories.

Make it easy for people to donate. There are many ways you can do this. One suggestion is to change the link in your social media profiles to your Ubuntu In Motion fundraising page. You can also add it to your personal email signature (even better if your work allows this as well). ***If you do elect to use the Facebook Donate Button, please make it clear to your community that they need to email / contact you directly as well if they opt to donate that way. Otherwise, we are unable to track their donations and apply the appropriate credit to your fundraising campaign.***

Double your impact. If you are lucky enough to be working through this pandemic, check with your Human Resources team about match programs. The Harold Robinson Foundation is able to supply the necessary documentation to your employer if they offer a company donation match.

Follow up, follow up, follow up. Do not be afraid to send multiple follow up emails to– both the greater group and your personal emails. You never know the other person’s situation – your first email could have been lost in spam, come during a busy season in work, or during a personal crisis. Sometimes, we all need an extra reminder to do something we deem important. Don’t be afraid of sending that extra reminder.

Images are worth 1,000 words. Photos capture attention much more quickly than words. We encourage you to post as many photos as you feel comfortable with on your fundraising page, in emails, and on social media posts. We also encourage you to experiment with videos as part of your email campaign.

Remember, you’re raising money to send a deserving child to camp. After a season of stressful intensity, Camp Ubuntu is an important and very necessary release for these children. Have fun with your fundraising initiatives; it reminds others of the fun of being a kid and the excitement that comes with going to camp. And we could all use a little fun right now.

When translated, Ubuntu means, “I am, because we are.” And the Harold Robinson Foundation would not be able to support our community of families or host Camp Ubuntu 2.0 without your unwavering enthusiasm and support. We are continually grateful for our community’s commitment and dedication through the years, and look forward to seeing the amazing and creative things you come up with for Ubuntu in Motion.

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